Museum Merchandise Sales Top 20 Billion Won for First Time

SEOUL, Feb. 14 (Korea Bizwire) — Cultural heritage-inspired museum merchandise, known as “muds” – a portmanteau of “museum” and “goods” – has achieved record-breaking sales exceeding 20 billion won for the first time, the National Museum Foundation of Korea announced on February 13. The foundation reported that muds sales reached approximately 21.28 billion won in 2024, [...]