Innocean Archives | Be Korea-savvy
Ad Agency Renovates Public Bathhouse to Create Safe Haven for Elderly

Ad Agency Renovates Public Bathhouse to Create Safe Haven for Elderly

SEOUL, Nov. 19 (Korea Bizwire) – In a novel approach to corporate social responsibility, a South Korean advertising agency is breathing new life into a community bathhouse, transforming it into what is being called “the world’s safest bathhouse” for elderly residents.  Innocean, a marketing communications company led by CEO Lee Yongwoo, is undertaking a complete renovation [...]