KT, Rivals to Launch Unified IPTV Viewer Data Platform by Year-End
SEOUL, May 21 (Korea Bizwire) — KT Corp. announced Wednesday that it will join forces with SK Broadband and LG Uplus to launch a unified IPTV viewer data platform by the end of the year, aiming to provide more precise and representative audience metrics than traditional TV ratings systems. The platform will aggregate anonymized viewing logs [...]