SEOUL, Sept. 4 (Korea Bizwire) — Korean-American rapper Park Jae-beom, also known as Jay Park, performed at the annual Made in America (MIA) music festival in Philadelphia, the United States, as its first Korean contributor, his management agency said Tuesday. “Park was invited to MIA to perform for its Sept. 2 event as the first [...]
SEOUL, Oct. 31 (Korea Bizwire) – It’s not uncommon to see celebrities appearing in ads, hawking a multinational company’s latest hair gel or next-generation vacuum cleaner, especially in South Korea, where those in the public eye are seen in advertisements for virtually anything with financial value. In a saturated market of public figure-endorsed product advertisements, [...]
SEOUL, Aug. 22 (Korea Bizwire) — Hanwha Life‘s online insurance program, Onsure’s viral marketing is successfully alluring the eyes and ears of 20s and 30s. Onsure produced webtoons – web-based cartoon episodes – and Youtube promotion videos featuring Park Jae-bum and NS Yoon-G, who are both well-known as top dancing performers of Korea. These products have engendered [...]
SEOUL, Korea, Nov 06 (Korea Bizwire) - National football team’s ace Lee Chung Yong (Bolton Wanderers FC), Korean Basketball League MVP for the 2012-2013 season Kim Sun-Hyung (SK Knights), and jack-of-all-trades singer Jay Park have together appeared on a Nike commercial. The three celebrities showed off their own fashion styles with Nike winter outerwear on. The scenes [...]