As Gold Prices Surge, Jewelry Brands Shift Toward Budget-Friendly Alloys

SEOUL, July 8 (Korea Bizwire) — With gold prices climbing steadily, South Korean jewelry brands are increasingly turning to lower-karat gold and alternative materials to appeal to younger, cost-conscious consumers. Traditionally dominated by 14K and 18K offerings, the market is seeing a growing presence of more affordable 10K, 9K, and even 5K gold pieces. These [...]