Jo Malone Archives | Be Korea-savvy
Niche Perfumes Carving Out a Place in S. Korea’s Fragrances Market

Niche Perfumes Carving Out a Place in S. Korea’s Fragrances Market

SEOUL Jan. 19 (Korea Bizwire) – The market for niche perfumes in South Korea has grown steadily in the past few years as a consumer mindset centering on the acquisition of “minor luxuries” and devotion to the highlighting of personal taste and artistic inclination has bloomed. According to industry insiders, sales of niche perfumes at [...]