Soft Power to Hard Numbers: K-Consumer Goods Record Explosive Growth
SEOUL, Nov. 18 (Korea Bizwire) — South Korea’s consumer goods exports—long considered a supporting player to the country’s heavyweight industries—are rapidly emerging as a new growth engine, fueled by the global spread of Hallyu and the runaway popularity of titles like the animated film K-Pop Demon Hunters. Government data show that exports of K-food, K-beauty, and [...]

