Agriculture Ministry Taps K-Pop and Memes to Promote Global Food Security Summit

SEOUL, Aug. 6 (Korea Bizwire) — In a bold fusion of diplomacy and pop culture, South Korea’s Ministry of Agriculture, Food and Rural Affairs has drawn attention online by promoting an upcoming global food security summit with a viral video inspired by a hit Netflix animation. The ministry’s spokesperson, Jeon Han-young, dressed as “Abby,” a lion [...]