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Baseball-Themed Snacks Hit a Marketing Home Run in South Korea

Baseball-Themed Snacks Hit a Marketing Home Run in South Korea

SEOUL, March 27 (Korea Bizwire) — When the search term “Yonsei” suddenly trended on the CU convenience store chain’s mobile app on March 18, it wasn’t customers looking for the dairy company’s milk. Instead, Doosan Bears baseball fans were hunting for a new cream-filled pastry collaboration between CU, Yonsei Dairy, and their beloved team. The [...]

KBO Sets Preseason Attendance Record

KBO Sets Preseason Attendance Record

SEOUL, March 19 (Korea Bizwire) — The South Korean baseball league announced Wednesday it set a new attendance record in the preseason this month, the latest sign of the sport’s massive popularity. The Korea Baseball Organization (KBO) said the 42 preseason games, played from March 8 to Tuesday, drew 321,763 fans, for a record 7,661 [...]

Bears Manager Wants More out of Young Pitchers with Regular Season Approaching

Bears Manager Wants More out of Young Pitchers with Regular Season Approaching

SEOUL, March 13 (Korea Bizwire) — Four games into the preseason in the Korea Baseball Organization (KBO), Doosan Bears manager Lee Seung-yuop isn’t happy with what he has seen from his young pitchers, the team’s 3-1-0 (wins-losses-ties) record notwithstanding. “They’re improving bit by bit, but they have to be better,” Lee told reporters at Jamsil [...]