kia Archives | Page 24 of 34 | Be Korea-savvy
Hyundai, Kia European Sales Up 10% in January

Hyundai, Kia European Sales Up 10% in January

SEOUL, Feb. 19 (Korea Bizwire) – Combined sales of cars made by Hyundai Motor Co. and its affiliate Kia Motors Corp. jumped 10 percent on-year in Europe last month, industry data showed Monday. In January, Hyundai and Kia sold 80,741 vehicles in the vast automobile market, up from 73,327 units a year ago, according to data from the European Automobile Manufacturers Association (ACEA). In Europe where small-sized vehicles are popular and stricter emissions [...]

Battle Between Tech Firms for “Connected Car” Dominance Set to Intensify

Battle Between Tech Firms for “Connected Car” Dominance Set to Intensify

  SEOUL, Feb. 2 (Korea Bizwire) — Domestic tech companies and automobile manufacturers are either releasing new systems or widening access to previously exclusive technology, with the race to establish control over the nascent “connected car” market heating up. Also referred to as futuristic vehicle information service or infotainment service, these systems entail the application [...]

Kia Launches Upgraded K7 Sedan to Boost Sales

Kia Launches Upgraded K7 Sedan to Boost Sales

SEOUL, Dec. 4 (Korea Bizwire) – Kia Motors Corp., the country’s second-largest carmaker by sales, has launched the upgraded K7 sedan as part of its efforts to bolster sales, the company said Monday. On Monday, Kia began to sell the facelifted K7 full-size sedan in five versions in the domestic market. The carmaker has added a 3.0-liter gasoline-powered K7 model with an eight-speed automatic transmission to its existing four models to give customers more options, Kia said [...]

Marriage of Art and Subtle Brand Marketing a Success for Both Artists and Companies

Marriage of Art and Subtle Brand Marketing a Success for Both Artists and Companies

SEOUL, Oct. 31 (Korea Bizwire) – It’s not uncommon to see celebrities appearing in ads, hawking a multinational company’s latest hair gel or next-generation vacuum cleaner, especially in South Korea, where those in the public eye are seen in advertisements for virtually anything with financial value. In a saturated market of public figure-endorsed product advertisements, [...]

Geopolitical Tensions Can’t Cover Up Brand Quality Reputation of Hyundai and Kia in China

Geopolitical Tensions Can’t Cover Up Brand Quality Reputation of Hyundai and Kia in China

SEOUL, Sept. 29 (Korea Bizwire) – Hyundai and Kia finally have some good news coming from the Chinese market as American market research company J.D. Power listed the South Korean automakers 1st and 2nd respectively in its 2017 China Initial Quality Study.  The study, published on September 28, was conducted from last September to May [...]