Korean Brands Archives | Be Korea-savvy

Fake Korean Brands Spread to Southeast Asia

SEOUL, Oct. 4 (Korea Bizwire) — Foreign companies disguised as Korean brands to piggyback on the Korean Wave are spreading overseas. Rep. Kim Gyu-hwan reported on Wednesday that the rising popularity of K-pop, K-beauty, and other Korean cultural exports have been boosting demand for Korean goods and services worldwide, which are being exploited by many [...]

Korean Brands Sign Deals Worth 1.65 Mil. Euro in Pitti Uomo 86

SEOUL, July 4 (Korea Bizwire) – The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency said on July 3 that they lent support to Korean fashion brands participating in the 86th Pitti Uomo, one of the world’s most important platforms for men’s clothing and accessory collections, in Italy’s Florence for four days between June [...]