“IKEA Effect” : Half of Furniture Retailers Near IKEA Outlet See Their Sales Down

SEOUL, Feb. 8 (Korea Bizwire) – More than half of home-furnishing retailers near IKEA’s first shop in South Korea have seen their sales sink for the past two months, hit by the Swedish industry giant’s entry into the local market, a poll showed Sunday. According to the survey conducted by the Korea Federation of SMEs on [...]