First Quantitative M&A Brand Study of S&P Global 100 Shows 74 percent Rebrand Post-acquisition; Sector, Deal Size, and Appetite Key Factors

NEW YORK, Oct. 10 (Korea Bizwire) — In 2015 and 2016, mergers and acquisitions accounted for more than $8 trillion of business value. But while extensive due diligence and planning is given to financials and other factors during the deal-making process, brand strategy considerations are often overlooked or only evaluated post-M&A. This is due, in [...]