LG Electronics Launches Global Campaign to Promote Party Speakers

SEOUL, Oct. 4 (Korea Bizwire) – LG Electronics is set to launch a vibrant global marketing campaign called “Boom Boom Pow Festa” to promote its LG XBOOM party speakers, the company announced on October 3. The campaign features collaborations with street musicians from around the world, reimagining the Black Eyed Peas’ hit song “Boom Boom Pow.” [...]