LG Electronics Rallies Employees Around “Life’s Good” Brand With Nationwide Campaign

SEOUL, July 20 (Korea Bizwire) — LG Electronics is deepening employee engagement with its core brand philosophy through a company-wide internal campaign designed to inspire optimism and customer-centric innovation. Dubbed “Life’s Good ON AIR”, the initiative reinforces LG’s commitment to its brand promise — “Life’s Good” — by highlighting how everyday actions and workplace innovation contribute [...]