LINE Friends Smartphone Archives | Be Korea-savvy
Mobile Carriers Appeal to Children in Commercials

Mobile Carriers Appeal to Children in Commercials

SEOUL, Jun. 5 (Korea Bizwire) — South Korean telecom providers are concentrating on children in their latest commercials, a new marketing focus that differs from strategies employed in the past. Traditionally, parents who have purchasing power have always been the main target audience for mobile providers in South Korea, until recently when companies began making [...]