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Lower-Priced Smartphones with Premium Features Target Niche Consumers

Lower-Priced Smartphones with Premium Features Target Niche Consumers

SEOUL, Oct. 6 (Korea Bizwire) – Smartphone companies and mobile carriers are targeting niche customers that are price-sensitive but seeking high-quality products.  These lower-cost premium smartphones usually sell in the price range between 600,000 won ($540) and 700,000 won, roughly 300,000 won less than conventional premium smartphones such as the Galaxy Note 7 or LG’s [...]

Budget Smartphone LUNA Expected to Sell 150,000 by End-Dec.

Budget Smartphone LUNA Expected to Sell 150,000 by End-Dec.

SEOUL, Dec. 3 (Korea Bizwire) – South Korea’s top mobile carrier SK Telecom Co. said Thursday its exclusive LUNA smartphone is expectedto post 150,000 sales by the end of this month, amid the rising demand for budget handsets here. The budget smartphone, which made its debut in September, was sold out three weeks after its launch. Launched by TG&Co., the LUNAwas manufactured by Foxconn, which is well-known as a key manufacturer of Apple products. [...]

Consumers, Firms Mixed over Budget Handset Boom

Consumers, Firms Mixed over Budget Handset Boom

SEOUL, Oct. 2 (Korea Bizwire) — Despite a never-ending influx of high-end handsets armed with such features as DSLR-like cameras and wireless charging, Yi Nari says she is satisfied with her Galaxy A5, a low-cost smartphone made by Samsung Electronics Co. “The device has a fine selfie camera, so I chose the model over other [...]