Korean Brands Team Up with K-Idols for Overseas Market

SEOUL, March 4 (Korea Bizwire) – South Korean brands and freelance designers joined forces with globally popular K-pop stars as a precursor to expanding the outbound market, a local entertainment agency said on Friday. S.M. Entertainment, the country’s largest star label by market capitalization, opened “SUM Market,” a store that offers Korean manufactured food products with [...]