Marketing Insight Archives

Rising Imported Cars, Only Weakness Is Warranty Service

SEOUL, Oct. 1 (Korea Bizwire) – As the market share of imported cars in the Korean automobile industry approaches to 15 percent, consumer satisfaction on the imported wheels are much higher than that of Korean-made ones. The only weakness of the imported cars was after sale services. Marketing Insight, automobile specialized research firm, released its study [...]

Consumers Favor Fuel Efficiency for Imported Motors

SEOUL, June 12 (Korea Bizwire) – Background of the hot sales of imported wheels lies their good fuel efficiency. According to a recent survey, imported cars attract domestic buyers with their higher fuel efficiency and they purchase foreign cars for that reason, while domestic cars appeal the buyers with their exterior looks and Korean consumers [...]