Luxury Automakers Roll Out Bespoke Programs to Woo South Korea’s Affluent Buyers

SEOUL, Mar. 18 (Korea Bizwire) – With their vehicles commanding prices of over 300 million won apiece, the world’s most elite automakers are accelerating their courtship of South Korea’s luxury car market, unveiling custom programs, flagship brand centers and exclusive limited editions. Even as overall imported car sales dipped last year amid economic headwinds, demand for [...]