Mercedes-Maybach Archives | Be Korea-savvy

Mercedes-Maybach Unveils First Electric SUV in South Korea, Targeting Luxury EV Market

SEOUL, July 25 (Korea Bizwire) – In a bold move to redefine ultra-luxury in the electric vehicle era, Mercedes-Benz has introduced its first all-electric Maybach SUV to the South Korean market. The unveiling of the Mercedes-Maybach EQS SUV on July 25 at the XYZ Seoul cultural complex in Seongdong-gu, Seoul, marks a significant milestone for the [...]

Luxury Automakers Roll Out Bespoke Programs to Woo South Korea’s Affluent Buyers

SEOUL, Mar. 18 (Korea Bizwire) – With their vehicles commanding prices of over 300 million won apiece, the world’s most elite automakers are accelerating their courtship of South Korea’s luxury car market, unveiling custom programs, flagship brand centers and exclusive limited editions. Even as overall imported car sales dipped last year amid economic headwinds, demand for [...]