S. Korean Tech Giants Slash TV Prices Amid Global Market Slowdown and Chinese Competition

SEOUL, Aug. 17 (Korea Bizwire) — Samsung Electronics and LG Electronics saw a continued decline in the average selling prices (ASPs) of their televisions during the first half of 2025, as global demand stagnated and competition from Chinese manufacturers intensified. The pricing shifts reflect a strategic push by the two South Korean tech giants to [...]