Home Shopping Industry Embraces ‘Mini Broadcasting’ to Better Reflect Popular Trends

SEOUL, Aug. 26 (Korea Bizwire) – South Korea’s home shopping channel operators are increasingly embracing ‘mini programs’ that have a short broadcasting time of 10 to 40 minutes. Compared to general programs with a broadcasting time of more than 1 hour, mini programs require relatively minimal preparation, thereby enabling a product pitch reflecting the latest [...]