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Advertising Controversy Grips S. Korean Mukbang YouTubers

Advertising Controversy Grips S. Korean Mukbang YouTubers

SEOUL, Aug. 7 (Korea Bizwire) — Legions of South Korea’s most popular YouTubers — mukbang personalities — are facing criticism following allegations they “deceived” fans by not telling them about paid promotions. YouTubers who film mukbang, a portmanteau in Korean of “eating” and “broadcast,” have charmed fans with their impressive eating skills — gulfing down [...]