Museum-Branded Goods Become a Surprise Bestseller in Korea’s Cultural Economy

SEOUL, Dec. 30 (Korea Bizwire) — Sales of museum-branded cultural goods in South Korea have reached a record high this year, reflecting a surge in global and domestic interest in traditional Korean culture fueled by the broader momentum of K-culture. According to the National Museum Foundation of Korea, annual sales of “MU:DS,” the museum’s cultural merchandise [...]