Competition Heats Up over ‘My-nique’ Products to Appeal to MZ Generation

SEOUL, Aug. 23 (Korea Bizwire) — So-called ‘my-nique’ products that emphasize the diversity of personal taste and originality are rising as a new marketing strategy for companies targeting the “MZ generation,” a Korean term referring to millennials and Generation Z. The food and beverage industry has recently come up with limited edition items to attract [...]