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How to Succeed in “Lifestyle Marketing”?

How to Succeed in “Lifestyle Marketing”?

SEOUL, South Korea, Oct 15 (Korea Bizwire) — In order to create a whole new market, companies may find it more effective to communicate with their customers by appealing lifestyle over functionality. That way, some marketers contend, the raison d’etre of an innovative product can be highlighted better. “Lifestyle marketing,” as the new marketing technique is [...]