No Brand Burger Dominating the Market as Consumers Prioritize Value

SEOUL, Dec. 11 (Korea Bizwire) — “No Brand” burgers from Shinsegae Food Inc., the food manufacturing arm of South Korean retail giant Shinsegae, are dominating the hamburger market. Analysts say that Shinsegae’s cost-effectiveness strategy for its new No Brand Burger restaurants is behind such growth. The company managed to lower the price by more than [...]