SEOUL, Nov. 7 (Korea Bizwire) – South Korea’s beer industry is witnessing a significant shift in packaging as major breweries embrace clear bottles, marking a departure from traditional colored glass containers. The trend began in 2021 when Oriental Brewery (OB) introduced the country’s first domestically produced beer in clear bottles with its Cass Fresh brand. The [...]
SEOUL, Jan. 22 (Korea Bizwire) — The beer trade deficit surpassed $100 million for the first time in South Korean history last year, as consumers are increasingly electing to imbibe foreign brews. Trade data collected by the Korea Customs Service showed last year’s beer imports stood at $263 million, 44.9 percent higher than in 2016. [...]
SEOUL, June 30 (Korea Bizwire) – Oriental Brewery (OB), a major South Korea brewery, opened a pop-up store named MixxTail House at Sinsa-dong’s Garosu-gil in Gangnam on Thursday. The store offers a variety of cultural events and activities that visitors can enjoy while drinking OB’s MixxTail, the company’s fermented cocktail brand. The three-storey building includes [...]