E-Commerce Platforms Expand Offline Presence with Experiential Pop-Ups to Attract New Customers

SEOUL, May 15 (Korea Bizwire) — South Korea’s leading e-commerce platforms are increasingly venturing into the offline space, launching a wave of pop-up stores to elevate brand visibility and draw new customers back to their digital platforms amid rising competition and shifting consumer habits. SSG.com, the e-commerce unit of retail giant Shinsegae Group, announced it will [...]