Lotte Focuses on Omni-channel Retailing Strategy

SEOUL, Aug. 27 (Korea Bizwire) – Shin Dong-bin, CEO of Lotte Group, the leading food and shopping mall operator, highlighted on August 25 that the company should focus on “omni-channel retailing strategies” which allow customers to shop with the same retailer through different channels including mobile Internet devices, computers and brick-and-mortar stores. “In order to [...]