Exporting the Template: K-pop Agencies’ Overseas Idol Projects Yield Solid Results

SEOUL, July 13 (Korea Bizwire) — Touted as one of South Korea’s biggest export products, K-pop and its industry have always had a strong impulse to go beyond the borders of South Korea to capture the imaginations of audiences across borders and cultures — as well documented in the BTS phenomenon and global hype surrounding [...]