60 Pct of Overseas Residents View Korea Favorably After Experiencing ‘Hallyu’

SEOUL, Apr. 2 (Korea Bizwire) — Six out of 10 overseas residents reported a positive change in their perception of Korea after experiencing globally popular Korean cultural content, a government report showed Tuesday. The 2024 report issued by the Ministry of Culture, Sports and Tourism and its affiliate, the Korean Foundation for International Cultural Exchange, [...]