Periscope by McKinsey Named a Leader in 2021 IDC MarketScape for B2B Price Optimization and Management Applications

NEW YORK and LONDON, Oct. 5 (Korea Bizwire) — McKinsey & Company today announced that Periscope by McKinsey, a suite of marketing and sales analytics solutions that helps companies achieve sustainable revenue growth, has been named a leader in the 2021 IDC MarketScape: Worldwide B2B Price Optimization and Management Applications. IDC MarketScape is the IT industry’s premier [...]