Gmarket’s Retro Revival and Naver’s AI Push Heat Up Post-Coupang Battle

SEOUL, Feb. 9 (Korea Bizwire) —  South Korea’s e-commerce industry, long defined by relentless price competition, is entering a new phase. Platforms are now vying for users not only with discounts, but with targeted marketing, curated experiences and artificial intelligence-powered personalization. The shift has intensified as Coupang, the market leader, works to steady itself following a [...]