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Repurposed Bathhouses in Gyeongnam Gain Popularity for Unique Business Ventures

Repurposed Bathhouses in Gyeongnam Gain Popularity for Unique Business Ventures

GIMHAE, Aug. 11 (Korea Bizwire) — In the wake of the COVID-19 pandemic, public bathhouses across South Korea have seen a decline, but in Gyeongnam’s Gimhae city, former bathhouse structures are being creatively repurposed for new businesses, gaining popularity through word of mouth. On August 8, a Yonhap News team visited a building in Jeonhadong, [...]

Ad Agency Renovates Public Bathhouse to Create Safe Haven for Elderly

Ad Agency Renovates Public Bathhouse to Create Safe Haven for Elderly

SEOUL, Nov. 19 (Korea Bizwire) – In a novel approach to corporate social responsibility, a South Korean advertising agency is breathing new life into a community bathhouse, transforming it into what is being called “the world’s safest bathhouse” for elderly residents.  Innocean, a marketing communications company led by CEO Lee Yongwoo, is undertaking a complete renovation [...]