seasonal marketing Archives | Be Korea-savvy
‘Reverse Season’ Marketing Popular in Fashion Industry

‘Reverse Season’ Marketing Popular in Fashion Industry

SEOUL, July 20 (Korea Bizwire) — Fashion and retail companies are staging so-called ‘reverse season’ marketing campaigns in which they sell winter clothes during the hot summer months. Fashion retailer Shinsegae International Inc. recently unveiled foreign brands’ fall-winter season clothes at discounted prices of up to 68 percent. Prior to this, the fashion division of [...]