IDG Communications Acquires Selling Simplified to Become the Largest Provider of B2B Tech Leads Globally
BOSTON, Feb. 8 (Korea Bizwire) – IDG Communications, Inc. (IDG) today announced that it has acquired Selling Simplified, a versatile Marketing-as-a-Service (MaaS) platform that provides lead generation products, data services and analytics. In the last few years, IDG has evolved its network of editorial brands to include an integrated marketing and lead generation technology platform. The acquisition [...]