short-form contents Archives

Short-form Videos Rise as Global Trend, Attracting Platforms

SEOUL, Feb. 20 (Korea Bizwire) — So-called “shorts,” videos that are shorter than 10 minutes in duration, are rising as a global trend. In response, IT platforms are incorporating short-form videos into their services and marketing. Last January, internet portal giant Naver Corp. introduced a “tryout short-ping” service, a 10-minute video session held ahead of [...]

‘Backdoor’ Ads Still Rampant in Short-form Content

SEOUL, Aug. 23 (Korea Bizwire) — It has been two years since a scandal erupted involving celebrities and influencers engaged in advertisements that feigned not to be ads, but these “hidden ads” are still deceiving consumers on social media, the South Korea’s antitrust regulator said Monday. The Fair Trade Commission reported that the Korea Internet [...]