Lightweight Jackets and Short-Sleeved Shirts Lead Summer Fashion Boom

SEOUL, May 26 (Korea Bizwire) — As South Korea braces for another sweltering summer, fashion retailers are seeing a surge in demand for ultra-light outerwear and short-sleeved shirts, driven by rising temperatures, wide daily temperature swings, and evolving fashion preferences among younger consumers. According to industry data released Sunday, brands across the Korean fashion sector have [...]