Well-Established Cosmetics Brands Push to Secure Younger Consumers

SEOUL, Jan.18 (Korea Bizwire) – Cosmetics brands that have been mainstays in the Korean market for 10 to 20 years are facing their biggest test – the aging of their target customers. A recent marketing event held by a popular cosmetics brand at a department store only attracted customers in their 60s and 70s, and [...]