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SportBusiness: Sponsorship Works Award to Capgemini for Ryder Cup partnership

SportBusiness: Sponsorship Works Award to Capgemini for Ryder Cup partnership

LONDON, Feb. 6, 2025 (Korea Bizwire) – The award aims to recognise the most creative and impactful sponsorship activations in the international sports landscape Capgemini’s sponsorship campaign for the latest edition of the Ryder Cup has won the inaugural Sponsorship Works Award from SportBusiness. Capgemini is a global partner of the Ryder Cup until 2027. ‘Outcome IQ’, [...]