strawberry buffet Archives | Be Korea-savvy
Luxury ‘Strawberry Buffets’: Latest Fad Among Trendy South Korean Consumers

Luxury ‘Strawberry Buffets’: Latest Fad Among Trendy South Korean Consumers

SEOUL, Jan. 11 (Korea Bizwire) – With a new consumer tendency that prioritizes satisfaction over cost-effectiveness sweeping across South Korea, an increasing number of luxury hotels are introducing strawberry buffets to target trendy consumers. ‘Strawberry desert buffets’ are almost becoming an annual event at luxury hotels in South Korea, as a growing number of consumers now [...]

In Tough Economic Times, Consumers Turn to Semi-Luxury Goods to Buy Happiness

In Tough Economic Times, Consumers Turn to Semi-Luxury Goods to Buy Happiness

SEOUL, March 24 (Korea Bizwire) – A growing trend among South Korean consumers of buying semi-luxury goods is sweeping the consumer market amid the country’s prolonged economic downturn. Despite the sluggish economy, Koreans – especially those in their 20s and 30s – are willing to spend 50,000 won ($45) for an afternoon tea at a five-star [...]