Superbowl marketing budget Archives | Be Korea-savvy
Samsung, Hyundai Bow Out of 2015 Super Bowl Amid Slump

Samsung, Hyundai Bow Out of 2015 Super Bowl Amid Slump

Seoul, Jan. 26 (Korea Bizwire) – South Korea’s big name firms Samsung Electronics Co. and Hyundai Motor Co. have decided not to run commercials during this year’s Super Bowl, company officials said Monday, following their earnings slump in the previous year. Samsung Electronics, the world’s largest handset maker, will not be returning to the television [...]