New Rules to Safeguard Privacy in Targeted Ads, Setting Clear Lines for Advertisers

SEOUL, Feb. 1 (Korea Bizwire) – The Personal Information Protection Commission announced a new policy on January 31 aimed at strengthening the protection level for personal information used in customized advertising, while also clarifying the responsibilities of advertisers. Customized advertising, which tailors ads based on users’ online behavior, offers the advantage of showing ads relevant to [...]