Hyundai Motor Group Bets on Market Share Over Price Hikes Amid U.S. Tariff Pressures
SEOUL, July 14 (Korea Bizwire) — Hyundai Motor Group is doubling down on its strategy to weather U.S. tariffs without raising vehicle prices, prioritizing long-term market share over short-term profit margins. Despite escalating trade tensions under President Donald Trump’s administration and the imposition of new import tariffs earlier this year, the South Korean auto giant [...]

