U.S. Tariff Pressures Archives | Be Korea-savvy
Hyundai Motor Group Bets on Market Share Over Price Hikes Amid U.S. Tariff Pressures

Hyundai Motor Group Bets on Market Share Over Price Hikes Amid U.S. Tariff Pressures

SEOUL, July 14 (Korea Bizwire) — Hyundai Motor Group is doubling down on its strategy to weather U.S. tariffs without raising vehicle prices, prioritizing long-term market share over short-term profit margins. Despite escalating trade tensions under President Donald Trump’s administration and the imposition of new import tariffs earlier this year, the South Korean auto giant [...]