video advertising Archives

4C Recognized as a Leader in Independent Analyst Report on Cross-Channel Video Advertising Platforms

CHICAGO, Aug. 29 (Korea Bizwire) — 4C, a global data science and marketing technology company, today announced that Forrester Research, a leading global research and advisory firm, has ranked 4C as a Leader in its report “The Forrester New Wave™: Cross-Channel Video Advertising Platforms, Q3 2019,” published today. For the evaluation, the 13 most significant [...]

Taboola Enters Agreement to Acquire ConvertMedia, a Hyper-Growth Outstream Company with a $50M Run Rate, to offer Facebook-like In-Feed Video Experiences, Projecting a Billion Video Streams Daily

NEW YORK, Jul. 26 (Korea Bizwire) — Taboola, the largest discovery platform, today announced the execution of an agreement to acquire ConvertMedia, a native video advertising company, seeing hyper-growth from millions of dollars in 2014 to its current annual run rate of $50M. Following the acquisition, ConvertMedia’s proven video technology will fully integrate with Taboola’s [...]