Hotels Boost Occupancy Through Concert Venues, Creating New Revenue Stream

SEOUL, Oct. 29 (Korea Bizwire) – Major South Korean hotels are finding success with a dual-purpose strategy of hosting concerts, effectively boosting both marketing impact and occupancy rates.  Hanwha Resort Seorak Sorano has hosted the Waterbomb Sokcho festival for two consecutive years, drawing over 15,000 attendees this year, according to industry sources on October 28. The [...]