Retail Industry Gearing Up for 2020 with ‘White Rat’ Marketing Strategy

SEOUL, Jan. 2 (Korea Bizwire) — As the 2020 is the Year of the White Rat on the Chinese zodiac calendar, retailers are expected to present related products and hold special promotional events. Emart24, Shinsegae Group’s convenience store chain, will begin selling white mouse-shaped marshmallows made by the German company Aseli from Saturday. Furthermore, Shinsegae [...]