Burger King’s ‘Noise Marketing’ for Whopper Makeover Draws Backlash

SEOUL, Apr. 9 (Korea Bizwire) – Burger King faced an uproar recently after announcing it was discontinuing sales of its signature Whopper burger, only to later suggest it was revamping the longtime menu item, in an apparent case of publicity-seeking misdirection. The burger chain had already drawn criticism in recent months for raising Whopper prices multiple [...]