Word of Mouth Speaks Volumes in Moviegoers’ Choice of Films

SEOUL, Dec. 6 (Korea Bizwire) — South Korean moviegoers obtain an average of 3.7 pieces of information, including online reviews, before they decide whether to see a film, as films increasingly build their reputations through word of mouth, according to a survey released Thursday by the country’s largest cinema chain, CJ CGV. The cinema chain [...]